ZIKUN LIU
ZIKUN LIU
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I received my PhD from the Yale School of Management, where I was fortunate to be co-advised by Prof. Jiwoong Shin and Prof. Kosuke Uetake.
I will soon join the Chinese University of Hong Kong as an Assistant Professor of Marketing.
Prior to my doctoral studies, I received my undergraduate degree from the School of Mathematical Sciences at Fudan University.
My research interests include structural empirical industrial organization, microeconomic theory, and quantitative marketing.
Email: zikun.liu@yale.edu
Address: 165 Whitney Avenue, New Haven, CT 06511
Selected Working Papers
Personalized Discounts and Consumer Search (with Jiwoong Shin and Jidong Zhou)
Revise and Resubmit, Management Science
Cowles Foundation Discussion Paper No. 2440
job market paper
incoming presentations at MDC 2026 (Paris) and ISMS 2026 (Lisbon)
Innovation and Infrastructure: Synergy or Substitution
Green Growth through Innovation and Production Networks (with Zhe Fu, Murtaza Syed, Yong Wang, and Wan Xu)
draft available upon request
incoming presentation at AMES 2026 China (Hong Kong)
Equilibrium Theory of Reasoning
[new!]
Dissertation Committee
Professor of Marketing, Yale SOM
Co-Chair
Professor of Marketing, Yale SOM
Co-Chair
James L. Frank '32 Professor of Private Enterprise and Management, Yale SOM
Associate Professor of Economics, University of Toronto
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